Blog/Podcasts

The pandemic has encouraged many Americans to spend more time listening to the radio. Explore the statistics on time spent with audio with Salem Surround.

Salem Surround explores five digital marketing mistakes to avoid in 2021. Contact us today for a marketing strategy consult.

The coronavirus pandemic has created an atmosphere of uncertainty for small businesses. However, you can still stay connected with customers to drive engagement during this critical time.

Before you cut out your digital ad spend, read our latest blog to learn why digital marketing is still essential in the COVID-19 crisis.

How to stay engaged and grow your business in this challenging economy

Are you committing the most common digital marketing mistakes of 2020? Our blog will help you find out.

Digital streaming audio presents an exciting platform for new marketing opportunities in 2020. Learn if it’s the right place for your message by reading our blog.

One proven effective strategy to earn the trust and loyalty of your ideal customers is your "Flawed Authenticity"… It's all about answering your "Why?"

You have 5 seconds to succeed or fail with your message on any platform. It's all about the headline. Here's how Salem Surround will create a successful headline for your campaign.

A 30 minute show focusing on the fundamentals, strategies, and tactics of successful digital marketing for small to medium businesses in both B2B and B2C platforms.

Digital marketing is an effective way to promote brands, products, and services. However, there are many channels available for digital marketing. In addition, there are so many possible approaches that it can be difficult to create a comprehensive digital marketing strategy fit for your company. Before making any sort of digital marketing decisions, your company needs to know what it hopes to accomplish and what information it needs to reach those objectives.

The days are long gone when all a company needed was a basic website and some custom business cards. These days, in order to compete with thousands of similar companies, every brand needs a comprehensive digital marketing plan. Therefore, it makes sense to outsource your digital marketing needs to experts who understand how to drive traffic and boost conversion rates. But how do you choose the right digital marketing experts? There are several key ways in which digital marketing companies differ from each other. You can use the following guide to help you choose the best digital marketing firm for your brand's needs.

The holiday season is a season of spending, which means it’s probably an essential time for your business’s annual sales. Therefore, your holiday marketing efforts should not be an afterthought. Now is the time to ramp up your digital campaign for the holidays, so you can have a profitable winter season. If you’re not sure where to start, take a look at the following marketing trends for the 2019 holiday season.

When you think of digital marketing, your first thoughts probably gravitate toward web design, blogs, banner ads, and the occasional YouTube video. However, to truly succeed in digital marketing, you must manage your campaign with consideration to all possible touchpoints for your customers to discover your brand. Digital audio is one underutilized and frequently overlooked aspect of digital marketing that can accelerate your brand and continue to drive your search results.

Digital marketers work to do the same thing that traditional marketers do: They want to increase awareness of your brand, generate leads, and convert sales. However, they do so using the networks of consumer awareness that have developed online.

If you’re on the fence about working with a digital marketing agency, here are some of the reasons you should consider making the leap.

Digital marketing is not static. Strategies change quickly, and your brand has to keep up. Here’s what to expect in digital marketing in 2019.

Thinking of doing digital advertising in-house? Here’s why hiring a media company can help you get better results at a better price.

Digital marketing is not optional in today’s world. Virtually every business that serves consumers has a digital marketing presence. However, knowing that you need digital marketing is different than knowing how to do it. There is no such thing as a digital marketing strategy that works for every brand. Although businesses may all be striving to accomplish the same broad goals with their digital marketing strategies, the road to accomplishing these is unique for different brands, depending on a business’ identity, customer base, and goals. Does the idea of choosing a digital marketing strategy have your head spinning? Here’s how to choose the right approach for your business’ specific needs.

The story is familiar. A business decides to use digital marketing to grow their brand and engage with their customers. They set up some social media accounts, write a blog, send some emails, and wait for the results to start pouring in—and then nothing happens. They then forget about updating their social media, the signups for the mailing list stop trickling in, and no one wants to take on the job of updating the blog.