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How Your Customers Use Online Reviews

Word of mouth is a powerful tool for businesses, but now word of mouth doesn’t just occur between friends, families, and neighbors. Now, anyone who visits your business can voice their opinions online—good or bad—and the reach of their words is limitless.

Actions You Can Take for Higher Customer Engagement on Social Media

Social media offers unprecedented opportunities for businesses to engage with their customers and enhance their experiences. From a brand perspective, social media gives you a chance to solicit powerful feedback directly from your customers and bring information to them that that is valuable. It also lets you turn loyal customers into evangelists for your brand, letting them spread the word about your goods and services and draw more people to your business.

Why You Should Target Your Audience on Multiple Advertising Platforms

Modern consumers are connected, tech-savvy researchers. They like to comparison shop, and they like to buy from brands they know well and feel to be trustworthy. So what does this mean for your marketing strategy?

What Email Can Do for Your Marketing Goals

A successful marketing strategy is one that utilizes multiple channels or platforms, and engages with the target audience wherever they research, browse, and shop. Email is one of those crucial channels through which marketers can drive conversions through strategic informational and promotional advertisements. If your business isn’t yet using email marketing, you’re missing out on quite a few benefits.

Signs That You Need Help with Your Digital Presence

Years ago, digital marketing was seen as a novelty. It was a luxury to have a business website, let alone a digital marketing strategy that included components like emailed newsletters and search engine ads. These days, businesses can’t effectively compete without a digital presence, website analytics, and comprehensive marketing tactics.

Changes to the Consumer Buying Journey

The consumer buying journey is a conceptual framework that enables marketers to identify and capitalize on touch points. Each touchpoint is an interaction between a consumer and a brand. By making touch points work for them, marketers can influence the purchasing decision that the consumer makes at the end of the buying journey. However, the traditional model of the consumer buying journey is undergoing some significant changes.

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Learn more or receive a free digital presence evaluation. Contact us today.

2022 Salem Media,
All Rights Reserved

2022 Salem Media,
All Rights Reserved