Audience Engagement (Awareness)

Boost Your Brand Awareness and Drive Sales with Audience Engagement 

Finding your target audience and making them aware of your business is a key element of brand building and audience engagement. Once you have their attention, you’ll need to identify strategies to keep their interest, so that you can build a strong client base. With the advent of social media and the growing prevalence of the internet in daily life, your business can connect with customers on an unprecedented level. Salem Surround provides professional digital marketing techniques to maximize audience engagement and help your company elevate its web presence. Consider the following strategies to educate new prospective customers about what your business does. 

Dedicated Email

A dedicated email blast allows your business to share critical messages with people who have engaged with your business and provided their email address to you. By focusing on a single promotion or call to action, your business can drive sales and encourage customer participation without getting bogged down in excess text or information. 

Newsletters

A newsletter is an excellent vehicle for sharing information about your business along with multiple calls to action to people who are interested in your business. Newsletters are also useful tools for forging personal relationships with clients. You can include reviews, testimonials, video demonstrations, and other compelling forms of content to connect with your audience and boost awareness of what your business has to offer. 

Contests and Sweepstakes

There’s nothing like an exciting contest to attract both new and returning customers to your business. With analytic marketing tools and demographic statistics, you can use sweepstakes to learn more about your target audience and generate revenue in the process. Use a valuable prize to encourage client participation. Promoting contests on social media can further boost your brand awareness as users like and share your posts with their friends and family. 

Galleries

Seeing is believing. Illustrate your business’s services or products with a digital photo gallery that allows your customers to see the quality of your work for themselves. Before and after photos of reparative services can go a long way towards enhancing your brand awareness. Visual evidence of your professional acumen will also lend credibility to your company. 

Polls, Quizzes, and Surveys

Polls, quizzes, and surveys provide your clients with a fun and engaging way to interact with your business. You can also use these tools to learn more about your customers’ demographics, interests, and preferences to better serve them in the future. 

Push Notifications

Keep your clients in the know with push notifications that appear right on the home screens of their phones, tablets, or computers. These handy messages can remind your customers about upcoming sales, forgotten transactions, and special events. 

Forge new connections with potential customers and promote brand awareness with our professional audience engagement strategies at Salem Surround. For more information on our digital marketing services, please feel free to contact our team or visit our website.